Licensed characters including SpongeBob SquarePants, Dora and Friends and Teenage Mutant Ninja Turtles to be featured on products marketed by ALEX BRANDS®
Iconic novelty toy and activity kits to be incorporated into ALEX BRANDS family of brands
ALEX BRANDS® is joining the charitable program at this time to help benefit children and families for the current Holiday season by becoming an official sponsor of Toys for Tots.
ALEX BRANDS® Names Industry Veteran Neil Friedman President and CEO. Friedman, who joined the ALEX BRANDS® board of directors earlier this year, was most recently President of the U.S. division at Toys “R” Us.
ALEX BRANDS opens New Worldwide Headquarters and Distribution Center in NJ, Expands Distribution Center in MI to Support Global Growth and announces the appointment of two seasoned consumer products executives to help continue advancing growth in the U.S. and...
The assets of Summit Products, which include BACKYARD SAFARI®, ZILLIONZ®, COVERT FORCE®, TEST PILOT® and STINK BUGZZZ™ brands, will be incorporated into the ALEX BRANDSTM family of leading toy brands. In a separate transaction, Propel Equity Partners has also...