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In the News

Alex Brands Products Unboxed! June 2015

Alex Brands Products Unboxed! June 2015

Youtube channel Hey That’s Mike (over 85K Subscribers!) chose Alex Brands’ products in their  June 2015 unboxing video!  Watch for Scientific Explorer’s Kaleidoscope Kit and Ideal’s Slap Happy kid’s board...
ALEX BRANDS® Announces Licensing Agreement with Nickelodeon

ALEX BRANDS® Announces Licensing Agreement with Nickelodeon

Licensed characters including SpongeBob SquarePants, Dora and Friends and Teenage Mutant Ninja Turtles to be featured on products marketed by ALEX BRANDS® Fairfield, NJ, February 11, 2015 – ALEX BRANDS® today announced that it has signed a licensing agreement with...
ALEX BRANDS® Acquires ShrinkyDinks®

ALEX BRANDS® Acquires ShrinkyDinks®

Iconic novelty toy and activity kits to be incorporated into ALEX BRANDS family of brands Fairfield, NJ, December 17, 2014 – ALEX BRANDS® announced today that ShrinkyDinks® has joined its family of brands, which includes ALEX TOYS® , POOF®, SLINKY®, SCIENTIFIC...
Alex Brands Joins Toys for Tots As Official Sponsor

Alex Brands Joins Toys for Tots As Official Sponsor

 ALEX BRANDS® launches toy donation initiative in time for Holiday 2014  Fairfield, NJ, December 1, 2014 – The ALEX BRANDS® family of brands, which includes ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL®, ZOOB®, BACKYARD SAFARI®, ZILLIONZ® and CITIBLOCS®,...
Woman’ Day Nov. 2014

Woman’ Day Nov. 2014

Woman’s Day Magazine Nov. ’14 names Top Toys in different age groups! Alex Toys Sound & Play Busy Table (age 0-2), Sketch It Nail Pens (age 9+)

Alex Brands Family of Brands Grows

Propel Equity Partners Acquires Assets Of Summit Products BACKYARD SAFARI® and ZILLIONZ® toy lines will join the ALEX BRANDS™ family of leading toy brands Also announces acquisition of CitiBlocs® wood construction blocks   Greenwich, CT, May 19th  — Propel...