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In the News

Alex Brands Wins 9 Product Awards from Mr. Dad!

Alex Brands Wins 9 Product Awards from Mr. Dad!

Congratulations to these Alex Brands  products, which were awarded the Mr. Dad Seal of Approval for Father’s Day 2015. The Seal recognizes products that facilitate father-child relationships by getting dads and kids engaged and having fun together. Way to Go Read...
Alex Toys and Janod – Best Summer Play with Learning Toys

Alex Toys and Janod – Best Summer Play with Learning Toys

Alex Toys ABC Playmat AND Janod Princess Palace was featured on NBC’s Connecticut.  Best Summer Play with Learning Too Friday morning with Sherry Artemneno of PlayOnWords.com  The ABC Playmat won a PAL (Play Advances Language) Award. Aired June 12, 2015 Click to...
Buzz Bee featured on Canadian News

Buzz Bee featured on Canadian News

Colossus 2 Buzz Bee Water Blaster featured on CTV Morning Live, a Canadian morning show, during the  segment called Summer Toys to Keep Your Kids Busy with Janice Biehn from Parents Canadian Magazine Watch it Now>    ...
Alex Brands Products Unboxed! June 2015

Alex Brands Products Unboxed! June 2015

Youtube channel Hey That’s Mike (over 85K Subscribers!) chose Alex Brands’ products in their  June 2015 unboxing video!  Watch for Scientific Explorer’s Kaleidoscope Kit and Ideal’s Slap Happy kid’s board...
ALEX BRANDS® Announces Licensing Agreement with Nickelodeon

ALEX BRANDS® Announces Licensing Agreement with Nickelodeon

Licensed characters including SpongeBob SquarePants, Dora and Friends and Teenage Mutant Ninja Turtles to be featured on products marketed by ALEX BRANDS® Fairfield, NJ, February 11, 2015 – ALEX BRANDS® today announced that it has signed a licensing agreement with...
ALEX BRANDS® Acquires ShrinkyDinks®

ALEX BRANDS® Acquires ShrinkyDinks®

Iconic novelty toy and activity kits to be incorporated into ALEX BRANDS family of brands Fairfield, NJ, December 17, 2014 – ALEX BRANDS® announced today that ShrinkyDinks® has joined its family of brands, which includes ALEX TOYS® , POOF®, SLINKY®, SCIENTIFIC...
Alex Brands Joins Toys for Tots As Official Sponsor

Alex Brands Joins Toys for Tots As Official Sponsor

 ALEX BRANDS® launches toy donation initiative in time for Holiday 2014  Fairfield, NJ, December 1, 2014 – The ALEX BRANDS® family of brands, which includes ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL®, ZOOB®, BACKYARD SAFARI®, ZILLIONZ® and CITIBLOCS®,...