Fairfield, NJ, February 13, 2016 – Alex Brands® today announced that it has signed a licensing agreement with Skybound Entertainment’s The Walking Dead comic book series to manufacture, distribute and market a line of Buzz Bee Toys® dart blasters, water guns and more based on the successful zombie apocalypse comic.
“Creating a partnership with Skybound Entertainment and the Walking Dead series is a perfect fit for our Buzz Bee product line,” said Neil Friedman, CEO of Alex Brands. “Much like the Buzz Bee Toys’ play experience, we look forward to bringing the fun and excitement of the comic book to life through creative play.”
“The new products from Buzz Bee Toys so perfectly capture the spirit of the series,” said Robert Kirkman, CEO of Skybound Entertainment. “We know our fans will be thrilled with the quality, performance and value of the products.”
The black-and-white American comic book series is considered one of the most successful series in recent history with millions of issues sold annually and a record breaking TV adaptation. The new Buzz Bee Toys products will reflect the essence of The Walking Dead comic series. Highlights include a six shot dart blaster with automatic advance that blasts darts up to 72 feet and a side by side double barrel dart blaster with a secret storage compartment for extra darts. All items will be available starting fall 2016.
ABOUT SKYBOUND ENTERTAINMENT
Founded in 2010, Skybound Entertainment is a multiplatform entertainment company specializing in television, comics, film, digital content, interactive, gaming, and merchandise. The company is led by The Walking Dead creator Robert Kirkman and his longtime producing and business partner David Alpert.
ABOUT ALEX BRANDS
The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys for children of all ages. Brands include ALEX Toys®, POOF®, Slinky®, Ideal®, Backyard Safari®, Buzz Bee Toys®, Kaloo®, Janod®, ZOOB®, Zillionz®, Scientific Explorer® and Shrinky Dinks®. Through their corporate contribution program, Alex Brands Cares™, they have created meaningful partnerships that brighten children’s days through play, and to give back to communities locally and nationwide. For more information, visit www.alexbrands.com, www.facebook.com/alextoys or www.twitter.com/alextoys.