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ToyFair Press Release BB ZenithNew Technology Allows Users to Achieve Ultimate Distance and Accuracy

Fairfield, NJ, February 18, 2017 – Today Alex Brands® unveiled a new collection of blasters from Buzz Bee Toys®, the company behind the popular Air Warriors® and The Walking Dead™ blaster lines. The new collection features more than 15 products with fresh, sleek designs, and a new focus on dart performance and accuracy.

“We are extremely excited to reveal the new line-up of blasters from Buzz Bee Toys and are confident the new introductions will revitalize the blaster category for children and enthusiasts alike,” said Neil Friedman, CEO of Alex Brands. “We worked extensively with consumers to pinpoint the key blaster attributes they deem most important and incorporated their feedback into the revamped look and feel of this year’s line.”

Blaster fanatics will take note of the fresh Buzz Bee Toys Air Warriors line-up for 2017, with three categories of blasters and darts: distance, accuracy and suction. The Air Warriors Blizzard features a double drum and 40 new long distance darts, designed for improved velocity to travel up to 100 feet. The Air Warriors Tactical Storm blasts darts up to 100 feet with rapid fire and lets kids build their own blaster by adding and switching out the pistol, stock and the barrel. Blasters geared towards precision include the Air Warriors Zenith and Sentry, both of which feature PrecisePro Darts, providing users with amazing improved accuracy.

Additionally, Buzz Bee Toys is building upon the success of The Walking Dead line from 2016, and will add two new items for fans to recreate world domination and take out walkers. The line expansion will reflect the essence of The Walking Dead comic series with products including Dwight’s Crossbow and Rick’s Revolver.

The new Buzz Bee Toys line will be available at major retailers in July.

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ABOUT ALEX BRANDS

The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys for children of all ages. Brands include ALEX Toys®, POOF®, Slinky®, Ideal®, Backyard Safari®, Buzz Bee Toys®, Kaloo®, Janod®, ZOOB®, Scientific Explorer® and Shrinky Dinks®. Through their corporate contribution program, Alex Brands Cares™, they have created meaningful partnerships that brighten children’s days through play, and to give back to communities locally and nationwide. For more information, visit www.alexbrands.com, www.facebook.com/alextoys or www.twitter.com/alextoys.