ALEX Toys, LLC, has issued a safety recall in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada. More information on the recall is here https://www.alexbrands.com/recall-information/. Below are answers to some common questions, including instructions on how to find out if your units are affected.
1. What is the issue?
ALEX Jr.–branded First Pops (model 1981P) and Baby Builder (model 1982) sets contain a nib end on dual-lobed pieces which can separate, posing a choking hazard. All of these sets are being recalled.
First Snaps (model 1981S) and Baby Builder sets produced before November 2010 contain a star connector piece with bulbous ends which can separate, posing a choking hazard. Baby Builder sets include the nib and the star connector so all sets are subject to this recall. Only First Snaps sets produced prior to November 2010 are being recalled. Because only the pre–November 2010 First Snaps sets are being recalled, you must determine whether your First Snaps set is affected by checking the batch codes, as described in Question 4 below.
2. How can I get a refund?
You must call ALEX toll free +1 844.310.6691, which is available 24 hours a day, to provide information about your product and your mailing address so that ALEX can provide you with a mechanism to return the affected sets at no charge to you. After ALEX has received your returned units, the Company will send you a refund of $18 (or CDN$25.99 for Canadian consumers) for each First Pops or pre–November 2010 First Snaps set that you return, or $28 (or CDN$40.99 for Canadian consumers) for each Baby Builder set that you return.
3. Is there a health and safety risk with the sets?
Separations of the nibs on the dual-lobed pieces (in the First Pops and Baby Builder sets) and separation of the bulbous ends on the star connector pieces (in the First Snaps and Baby Builder sets produced prior to November 2010) can result in small parts being accessible to users, which are choking hazards.
4. Have there been reports of any incidents or injury related to the products?
ALEX has received 19 reports of separations involving the pre–November 2010 First Snaps and pre–November 2010 Baby Builder, and 3 reports of separations involving nibs in First Pops and Baby Builder sets. The Company is not aware of any injuries associated with these products.
5. How do I find out if my set is affected by this recall?
All First Pops and Baby Builder sets are being recalled. If you have a set, it is covered by this recall.
First Snaps sets contain only pieces with the star connector, so only First Snaps sets produced before November 2010 are covered by this recall. To find out whether your set is covered by this recall, you must check the batch codes, which are located on a sticker above the UPC barcode on the container, as shown below.
First Snaps First Snaps Batch Code Location
Affected Batch Codes:
P0002073 P0001713 P0001098
P0002107 P0001628 P0000983
P0001948 P0001536 P0000954
P0001677 P0001427 P00000814
6. Where were these products sold?
If your set’s batch code is listed above, your set is covered by this recall, and you should call ALEX to arrange for a return parcel.
This product was sold in a variety of locations and online in the U.S. and Canada, including Barnes & Noble, Land of Nod, and Zulilly.
7. How many products are affected?
About 91,000 units are affected by this recall.
8. When can I expect to get my refund?
You should receive your refund check in approximately 6 weeks from the date we receive your returned product and confirm it is covered by this recall.
9. What do I do if I have a partial set or do not have the original container?
ALEX will process a recall even if you have a partial set or do not have the original container. If you have a partial set in the original container or if you have a proof of purchase, ALEX will send you a full refund for the set. If you have a partial set and do not have the original container, ALEX will send you a prorated refund based on the number of items in the set that you send to ALEX. For example, if you send seven pieces of a First Pops set, ALEX will send you a refund of $9.
We are committed to providing you and your family with fun, safe toys, and regret any inconvenience this may cause you. To register for the recall, please call +1 844.310.6691. You can leave a message if you would like a call back. If you have any questions not addressed in these FAQs, you may also contact ALEX customer service toll-free at +1 (800) 666-ALEX (800-666-2539), from 8:30 a.m. to 5 p.m. ET, Monday through Friday.