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 ALEX BRANDS® launches toy donation initiative in time for Holiday 2014

 Fairfield, NJ, December 1, 2014 – The ALEX BRANDS® family of brands, which includes ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL®, ZOOB®, BACKYARD SAFARI®, ZILLIONZ® and CITIBLOCS®, today announced it has become an official sponsor of Toys for Tots.

ALEX BRANDS® is joining the charitable program at this time to help benefit children and families for the current Holiday season.

“At ALEX BRANDS®, we believe that play is one of the most important components of positive childhood development. Expanding imagination, exploring creativity and experiencing the pure joy of being active are critical to helping a child reach his or her physical and intellectual potential,” says Neil Friedman, President and CEO. “That is true for every child – and even more so for those whose opportunities for play may be limited because of economic disadvantage. It is with this in mind that we are pleased to join with one of the most successful programs in helping deliver toys to children in operation today.”

Toys for Tots, a 67 year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to economically disadvantaged children during each holiday season.  The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence and a positive memory for a lifetime.  Last year the Marine Corps fulfilled the holiday hopes and dreams of nearly 7 million less fortunate children in over 760 communities nationwide.

“We are delighted to have ALEX BRANDS® join us as a national corporate sponsor,” said retired Marine Major Bill Grein, VP of Marketing and Development for the Marine Toys for Tots Foundation. “The addition of some of the most recognizable and iconic toy brands to our efforts is going to help make this Holiday season even brighter for the children we serve.”


The ALEX BRANDS® family includes some of the most highly recognizable and award winning toys in the industry. ALEX TOYS® provides high quality toys, art supplies and craft activity kits that inspire creative expression in children of all ages. POOF® is the world’s leading brand of foam sports balls, many of which are Made in the USA. SLINKY® has been the icon of classic fun and a quintessential childhood toy since 1945. SCIENTIFIC EXPLORER® is the industry leader in children’s educational activity-based science kits. The IDEAL® brand is an emblem of nostalgic fun encompassing a wide variety of games, activity kits, magic sets and classic toys. Award-winning ZOOB® building sets are designed to move after they are put together, allowing for truly interactive creations. BACKYARD SAFARI® is the leader in essential field gear for outdoor role play and exploration. ZILLIONZ® has been helping kids better understand the value of money for almost 20 years. CITIBLOCS® is a line of high-quality, precision cut wood construction blocks. For more information about ALEX BRANDS®, please visit www.alexbrands.com.

About the Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 67th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. For more information, visit www.toysfortots.org.